Plan a Product Launch
A week-by-week checklist to ship your product launch.
Plan a Product Launch
T-8 weeks: Strategy
Positioning
Positioning statement
Ideal customer profile
Competitor teardown
Messaging
Landing page draft
One-pager & FAQ
Demo video script
T-6 weeks: Validation
Beta program
Recruit 20 beta users
Feedback survey
Testimonial asks
Landing page
Hero copy & screenshots
Waitlist form
SEO basics
T-4 weeks: Content
Content
3 launch blog posts
2-min demo video
Founder story post
PR outreach
Press list (30 contacts)
Podcast pitches
Embargo plan
T-2 weeks: Warm-up
Email sequence
Teaser email
Launch-day email
Post-launch nurture
Webinar
Rehearsal
Live Q&A
Recording for replay
Launch week
Product Hunt launch
Social announcements
Press release
Live demo session
Post-launch review
Signup & activation rate
Press & backlinks
Revenue / waitlist conversion
Team retrospective